By Hawaiian Electric:
Employees and retirees of Hawaiian Electric raised $417,633 for Aloha United Way (AUW) during a year-long fundraising campaign to support the nonprofit agency’s mission of building stronger, more resilient communities.
Spearheaded by the company’s Power Supply division, the 2018 employee giving campaign was themed “Powered by Aloha” and raised funds through employee and retiree contributions, cookbook and logo merchandise sales, an online auction, and a golf tournament, which alone raised $90,000.
Other creative fundraising activities included a partnership with a pizza restaurant that donated to AUW a portion of sales made by Hawaiian Electric employees ona designated day.
“We are truly grateful for our longstanding partnership with Hawaiian Electric in our 100th year of serving HawaiÊ»i,” said Cindy Adams, president and CEO of Aloha United Way. "Hawaiian Electric’s employee and retiree contributions support critical programs and services that change the lives of our most vulnerable populations, including ALICE® households.”
ALICE is an acronym for Asset Limited, Income Constrained, Employed. ALICE are our hardworking cashiers, waiters, mechanics and others who comprise 37% of our community and struggle every month to make ends meet.
About AUW
Aloha United Way is celebrating 100 years. The nonprofit agency brings resources, organizations, and businesses together to advance the health, education and financial stability of every person in our community. For more information, visit www.auw.org.
About Hawaiian Electric
For more than 125 years, Hawaiian Electric has provided the energy that has fueled HawaiÊ»i’s development from a Hawaiian kingdom to a modern state. Today, Hawaiian Electric is committed to empowering its customers and communities with affordable, reliable, clean energy and achieving a 100 percent renewable energy future for HawaiÊ»i. The company is a leading employer with more than 2,100 employees across OÊ»ahu.
A year-long fundraising effort by Hawaiian Electric employees and retirees raised $417,633 for Aloha United Way (AUW). Standing left to right: Alan Oshima, Hawaiian Electric president and CEO; Cindy Adams, AUW president and CEO; Russell Takemoto, IBEW 1260 business manager; and Bob Isler, Hawaiian Electric vice president of power supply. Isler’s division was responsible for leading the employee giving campaign in 2018. Photo by Travis Nishida, Hawaiian Electric.